Mix your own ringtone with tracks from DJ Gregor Salto at WWF-LifeGuard.
NEWS - 9 oktober 2009
For Life Guard we developed a new mission: mix a ringtone. With this
mission Lifeguards are challenged to use tracks from DJ Gregor Salto and make their own unique mix. To increase traffic to the site we developed 3 commercials and bannercampaign. The commercials are with two young people and one with the master himself. From October 17 to be seen on MTV and TMF (NL).edividual at EMEA ICOM meeting in Malta.
NEWS - 25 september 2009
Last week edividual was at the ICOM EMEA annual meeting.
This year in Malta. For two days workshops and presentations were held by agencies
and speakers. The workshops were given by Rob High (New Business
workshop) Jorg Borgwaldt (Proven Techniques for Marketing in a
recession). ICOM agency Cramer-Krasselt in Chicago gave a fantastic presentation of the introduction of the Porsche Panamera in
the North American market. A very nice and thoughtful campaign. Also edividual gave
a short presentation with a number of interesting cases.WWF LifeGuard.
WORK - 8 juni 2009
The World Wildlife Fund naturally wishes to maintain its number of subscribers, as well as to get children involved from a young age. For this purpose, the WWF developed a number of clubs. Examples of these clubs are the Bamboo Club (for children from 3-6 years of age) and the Rangers Club (for children from 6-12 years of age). For the 12-18 age group, we developed WWF LifeGuard. To promote this new ‘club’, we created a website and a multimedia campaign. The primary objective of the campaign was the creation of brand awareness, while the secondary objective was the recruitment of new members.To approach our target group and encourage their participation, we developed a campaign based on missions for young people could carry out. The first mission was titled ‘Mission: Find Me’. For this mission, we hid animals on the Google Maps application on the LifeGuard website. The children’s mission was to find them. The campaign was launched with a guerrilla promotion, with a shark fin swimming through the canals of Amsterdam. In addition to this, commercials and banners were deployed, and YouTube, Hyves, Netlog and MSN were all mobilised.
Rocks' loyalty program.
WORK - 15 januari 2009
For Rocks', one of the most succesfull loyalty programs in the Netherlands, we develop campaigns for a better brandrelation between the savers. We created a new websiteconcept, newsletters and promotion campaigns.
Bourse du Vin, inspires your taste.
WORK - 18 september 2008
Bourse du Vin is active in the market over 30 years as long distance seller in the Dutch market. To get new clients and reposition the brand edividual developt a new logo, identity and multimedial communication campaign.
