The start.
Edividual was launched on the 1st of January 2001. Closely working with the Lemon Factory (a new media agency) from the get go, edividual started to develop a new vision and fully integrated proposition over the years on how to help companies activate their brands with the help of integrated (on- and offline) communications. By 2003 the Lemon Factory was incorporated into edividual to offer its clients the benefits of this new unique proposition.We currently employ 8 edividuals and expect to increase this number as the firm continues to grow.
How we work
We do and think creative- we believe in multichannel
- we are innovative
- we have a lot of experience
- we are result driven
Our vision.
With the rise of digital media (internet, podcasting, narrowcasting, vodcasting, mobile advertising, interactive tv, etc) in the past decade contact moments between brands and consumers have increased exponentially. Not only dramatically changing consumer behavior (forever), but more importantly changing how consumers orientate themselves in the global marketplace. Making effective communications more and more complex. Because the consumer is now truly in control and decides when, where and how often he or she wants information and interaction with your products/services. And the only way to appeal to consumers in these interconnected times is with the help of creative ideas and new types of effective offerings. Not only by giving them information, but also by inspiring and entertaining them. Building a long-term relationship with them.A relationship resulting in brand preference. A preference that always leads to better results.
Our mission.
To bring consumers closer to brands edividual develops brand activating strategies, concepts and business ideas to help create a stronger brand preference for its clients.Our method: Scenesketching©.
Scenesketching© facilitates endless possibilities from business innovation to creative communications. Possibilities like; What kind of solution is the best for your business? Which solution has the most strength? What are the opportunities? And what strategy do you choose to help your brand in the right direction using all available resources.Answering these questions with Scenesketching© gives our clients new insights and possibilities for their brand(s) and helps us develop several scenarios for them including
a couple of examples of what it could look like. The next step is to decide which scenario would be best and build on that direction. So with Scenesketching© you always get the best direction and available possibilities for your brand.
