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Expertise-it new client at edividual.

Mission: Lights Off for WWF-Lifeguard.

Mix your own ringtone with tracks from DJ Gregor Salto at WWF-LifeGuard.

edividual at EMEA ICOM meeting in Malta.

New campaign City of Amsterdam.

Expertise-it new client at edividual.

Expertise-IT, specialized in backup & recovery solutions, has become client at edividual. edividual starts with restyling the logo and identity and developes a new marketing-communication approach to get Expertise-it better known within the targetgroups.

Mission: Lights Off for WWF-Lifeguard.

March 27 is Earth Hour again. Millions of people and thousands of organizations and businesses turn off one hour the light. To show that they are worried about yhe climate change. Time for the WWF-Lifeguards to act. We developed a mission that encourages young people to participate in Earth Hour and to help implement the Earth Hour campaign. With a commercial, e-mailings and banners, we bring the mission's attention.

Mix your own ringtone with tracks from DJ Gregor Salto at WWF-LifeGuard.

For Life Guard we developed a new mission: mix a ringtone. With this mission Lifeguards are challenged to use tracks from DJ Gregor Salto and make their own unique mix. To increase traffic to the site we developed 3 commercials and bannercampaign. The commercials are with two young people and one with the master himself. From October 17 to be seen on MTV and TMF (NL).

edividual at EMEA ICOM meeting in Malta.

Last week edividual was at the ICOM EMEA annual meeting. This year in Malta. For two days workshops and presentations were held by agencies and speakers. The workshops were given by Rob High (New Business workshop) Jorg Borgwaldt (Proven Techniques for Marketing in a recession). ICOM agency Cramer-Krasselt in Chicago gave a fantastic presentation of the introduction of the Porsche Panamera in the North American market. A very nice and thoughtful campaign. Also edividual gave a short presentation with a number of interesting cases.

New campaign City of Amsterdam.

The "Uitmarkt" was not only the start of the new theater season, but also for the new campaign for the City of Amsterdam. The target group of this campaign is for visitors from outside Amsterdam. On the basis of reason and location of their visit, they are aware of the relatively short journey to the city if they use the travel planner on www.bereikbaar.amsterdam.nl. The next few months there will roll out. Besides television and print banners are also used.

Robert Okhuysen client director.

From today (July 1), Robert Okhuysen (43) started as client director and member of the management team at edividual. He will have an important role in the agency with the proposition of brand activation agency.

He worked in the past with KLM as an account manager BtoC and BtoB, was Program Manager Loyalty & e-commerce BlueBiz (KLM), key account manager at Elizabeth Arden cosmetics and recently as account director at Ogilvy. Customers where he worked for where; NS, KLM, Orangina, XS4ALL, South Africa Tourism and Dutch Lottery.

New campaign WWF LifeGuard

LifeGuard is a new platform of the World Wildlife Fund, aimed for young people aged 12 to 18 years. In order to generate brand awareness we created a new campaign and website. The core of the campaign consists of missions where young people can participate in. The first mission is titled "Find me." For this mission on the google maps map on the new Life Guard website, animals are hided. It is up to the young people to find it and win something. To communicate this mission we developed different types of media where animals are shown.

Best activation agency 08/09

edividual is this year best activation agency, category small, in the Netherlands. The figures are:

 

Price/prestation 8.0 
Creativity 8.2 
Commitment 8.4 
Accuracy 8.4 
Speed of working 9.0 
Personal relation 8.4 
Sparringpartner 8.0 
Reputation 8.2 
Pro-activity 7.4 
Briefings 8.6 
Effectivity 7.6 
Administration 8.8 

edividual starts a creative network.

In coöperation with Cafe restaurant VAKZUID and Markx Business Architects we started mondayatvakzuid network for professionals with a creative mind. So designers, marketing professionals, business consultants, etc. are invited.

Target is to bring these professionals together and make new contacts. Make new ideas. And inspire eachother. Every first Monday of the month from 18:00 till 22:00 at VAKZUID, Amsterdam. More info (in Dutch) here.

Campaign Tourism Noord-Holland.com

The new campaign Waterfull with lake and sea has started. Target is to bring more 50+ people to Noord-Holland by showing the oportunities of this great provence of Holland. The creative work is print and online.