The World Wildlife Fund naturally wishes to maintain its number of subscribers, as well as to get children involved from a young age. For this purpose, the WWF developed a number of clubs. Examples of these clubs are the Bamboo Club (for children from 3-6 years of age) and the Rangers Club (for children from 6-12 years of age). For the 12-18 age group, we developed WWF LifeGuard. To promote this new ‘club’, we created a website and a multimedia campaign. The primary objective of the campaign was the creation of brand awareness, while the secondary objective was the recruitment of new members.
To approach our target group and encourage their participation, we developed a campaign based on missions for young people could carry out. The first mission was titled ‘Mission: Find Me’. For this mission, we hid animals on the Google Maps application on the LifeGuard website. The children’s mission was to find them. The campaign was launched with a guerrilla promotion, with a shark fin swimming through the canals of Amsterdam. In addition to this, commercials and banners were deployed, and YouTube, Hyves, Netlog and MSN were all mobilised.

Rocks' loyalty program.

WORK - 15 januari 2009

For Rocks', one of the most succesfull loyalty programs in the Netherlands, we develop campaigns for a better brandrelation between the savers. We created a new websiteconcept, newsletters and promotion campaigns.

Bourse du Vin, inspires your taste.

WORK - 18 september 2008

Bourse du Vin is active in the market over 30 years as long distance seller in the Dutch market. To get new clients and reposition the brand edividual developt a new logo, identity and multimedial communication campaign.

Henk. The first glossy for builders.

WORK - 18 september 2008

Our client Arbouw asked us to develop a campaign for the building industry. A lot of builders have overweight. we devloped a campaign online, a glossy magazine and a website with a lot of healthy tips www.henkindebouw.nl.

Jellinek

WORK - 17 februari 2008

In close cooperation with Jellinek we developed a website about addiction and everything that has to do with it. Beside the information about addiction, alcohol and drugs, visitors can also test how addicted they are using self-help modules what to do with their addiction. Due to these modules, the period within which problem drinkers seek help significantly reduced from 7 years to 3 years. The last big step of this site is a treatment for problem drinkers which is entirely online. The sites are Jellinek.nl alcoholendrugsinbeeld.nl uitgaanendrugs.nl.

Police for public transportation.

WORK - 1 juni 2007

To make the public transportation safer we developed with the City of Amsterdam a campaign to tell people that the public transportation and its (bus- and metro) stations are safer now. First thing to tell them is how to recognize them. With the heading: It’s yellow and it makes this station safer. Showing the jacket.

Interlink sees possibilities.

WORK - 7 maart 2007

In this campaign we show the dilemmas of human capital services and Interlink shows them from different sides to show their customers what possibilities there are to solve them. Because Interlink sees the possibilities.

Campaign City of Amsterdam.

WORK - 9 augustus 2006

Everyone who wants to come to Amsterdam has to beware of road works or diversions. The best way to get to Amsterdam City is to go by bereikbaar.amsterdam.nl. It tells you where the road works being carried out at the moment. Everything you need to know about taxis in Amsterdam. It shows information about trams, buses, trains and the metro. In posters and a TV commercial we show how artists of the different festivals are showing the right direction.

GVB: Enjoy it campaign.

WORK - 3 september 2003

Public transportation in Amsterdam is fun. The campaign shows customers who enjoy staying and moving in Amsterdam by bus, metro, tram or boat.

Mars: the one and only.

WORK - 10 juli 1999

For Mars we developed a brand promotion; The One & Only's. The winner gets a Harley Davidson. And also big "icon brand" prices to win.